Job Summary

Reports To: Head of Marketing

Location: Lagos, Nigeria

Industry: Tech-Enabled Mobility / Corporate Transportation Solutions

Role Summary
The Product Marketing Lead is responsible for developing and implementing the comprehensive Go-To-Market (GTM) strategy for the organization’s distinct Enterprise (B2B) and Rental segments. This role is a key driver of predictable lead generation, overseeing all marketing surfaces - both digital and physical, from product landing pages and in-app messaging to strategic events, offl ine channels, and compelling PR/content initiatives such as case studies and testimonial videos.

Key Responsibilities
● Surface Management: Manage all customer-facing marketing materials, including landing pages, onboarding fl ows, and the in-app experience for Enterprise and Rental products.
● Product Alignment: Collaborate closely with the Product team to ensure marketing strategies align with the product roadmap and evolving customer experience.
● Integrated Campaigns: Design, execute, and measure multi-channel marketing campaigns (online and offl ine) to drive lead generation.
● Offl ine & Partnerships: Lead offl ine marketing initiatives, including strategic partnerships and high-impact event participation.
● Content & PR: Oversee Public Relations (PR) and content efforts, including the creation of case studies, testimonial videos, and stakeholder engagement reports.
● Creative Strategy: Champion traditional, event-based, and creative marketing strategies to build category awareness.
Education & Experience
● Education: Bachelor’s degree in Marketing, Business Administration, or a related fi eld.
● Experience: 5–7 years of progressive experience in Product Marketing, ideally within a technology, SaaS, or mobility company.
● Segment Mastery: Proven experience managing marketing for dual-focus business segments (B2B and B2C/Rental).
● Campaign Design: Exceptional ability to design and measure integrated campaigns across digital and physical touchpoints.
● Storytelling: Strong content creation skills, particularly for video, PR, and B2B case studies.
● Collaboration: A demonstrated ability to act as a "connective tissue" between Product, Sales, and Executive leadership.
● Industry Knowledge: Familiarity with urban mobility or tech-logistics is a signifi cant plus.

Compensation
N 700k - N 800k net monthly

To apply, please email your resume and a brief cover letter to recruitment@myskillzhq.com, using the Job Title and Reference Number as your subject line.