Marketing Executive

Job Summary

Department: Marketing
Location: ZIBA BEACH RESORT, OKUN MOPO AJAH, LAGOS STATE.

Key Responsibilities
Marketing Strategy & Execution
·       Develop and execute strategic marketing plans to increase visibility, drive occupancy, and grow revenue.
·       Supervise the online marketing executive in ensuring the resort’s online presence across website, social media, Google listings, OTAs, and paid advertising platforms are optimal.
·       Oversee campaign creation, implementation, and reporting across digital and offline channels.

Content Development
·       Create and supervise the production of compelling content (social media, blogs, email newsletters, promotional materials).
·       Ensure brand consistency across all communication channels.
·       Capture and/or coordinate production of visual content showcasing Ziba’s experiences, events, and facilities.

Brand, PR & Partnerships
·       Strengthen the resort’s brand identity and maintain updated brand guidelines.
·       Build and manage relationships with media outlets, influencers, and content creators.
·       Identify and develop strategic partnerships that increase visibility, group bookings, and corporate retreats.

Guest Engagement
·       Engage travel agents, and corporate partners.
·       Build promotional packages and event concepts that enhance guest appeal and seasonal demand.

Market Intelligence & Performance Management
·       Conduct market research to monitor trends, competitors, and emerging opportunities.
·       Track and analyze marketing performance using data-driven insights to optimize campaigns.
·       Manage the marketing budget and ensure cost-effective implementation of strategies.

Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus).
Proven experience in hospitality marketing, brand management, or a similar role.
Strong knowledge of digital marketing, social media trends, SEO, paid ads, and analytics tools.
Excellent written and verbal communication skills.
Creative, detail-oriented, and able to manage multiple projects simultaneously.
Strong leadership, planning, and organizational abilities.
Ability to work under pressure in a fast-paced hospitality environment.

Why Join Us?
At Ziba Beach Resort, you’ll join a forward-thinking, dynamic team dedicated to creating unforgettable guest experiences. This is a unique opportunity to shape the marketing direction of one of Nigeria’s most innovative hospitality brands and make a measurable impact on the resort’s growth.