Business Development Executive - Coding Book for Children

Job Summary

Industry: Retail

Location: Lagos

Budget: 150,000 – 200,000 gross + Commission

Our client seeks to hire a passionate and results-driven Business Development Executive to promote and sell an innovative children’s coding storybook designed to introduce foundational programming concepts to young learners. The book blends storytelling and problem-solving to help children build logical thinking skills and confidence in technology. The role requires strong engagement with schools, parents, and educational institutions to drive adoption and long-term partnerships.

Key Requirements
• Bachelor’s degree in Marketing, Business Administration, Education, or a related field.
• 2–4 years of sales experience, preferably in educational products, publishing, EdTech, books, children’s products, or learning resources.
• Proven ability to identify new markets and develop sales channels.
• Strong communication, presentation, and persuasion skills.
• Ability to engage diverse stakeholders including educators, parents, retailers, and institutional buyers.
• Demonstrated ability to meet and exceed sales targets.
• Strong negotiation and relationship management skills.
• Passion for education, children’s learning, and technology-driven development.
• Good organizational, planning, and reporting skills.

Responsibilities
• Identify and develop new sales channels including schools, bookstores, educational retailers, learning centres, EdTech platforms, and parenting communities.
• Promote the children’s coding storybook to schools, parents, retailers, distributors, and educational organizations.
• Organize product demonstrations, presentations, and awareness sessions for educators, parents, and learning facilitators.
• Build and maintain strong relationships with key stakeholders in the education and children’s learning ecosystem.
• Drive individual and bulk sales through institutional partnerships and distribution channels.
• Develop and implement sales strategies to increase product visibility and market penetration.
• Identify opportunities for partnerships with educational organizations, bookstores, and community learning programs.
• Gather feedback from customers and partners to support product improvement and market strategy.
• Prepare sales reports, pipeline updates, and market intelligence insights.
• Represent the company at educational events, exhibitions, book fairs, and community learning events.